“LIFEWTR” claims water can be more appealing and lively if the bottles are more mettlesome. They use two rhetorical appeals in their commercial “Inspiration Drops”. They use ethos, which is an appeal to credibility that builds a trust with the audience. They also use pathos, which is building an emotional response and show the effects of what is being persuaded.
When using ethos, they create an appealing bottle using real people for trust. The bottle for LIFEWTR is designed