Interactive Marketing Essay

Submitted By simplyme72

Words: 376

Pages: 2

Open Document

Wk5dqs

Advertising and Promotion discussion:
Communication strategy
Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Why is it important to evaluate communications and sales effects?
In developing an advertising strategy to promote a new product some of the things I would take into account would be the research of the product, the features and attributes of the product being launched as well as the input of the consumer during the development of the product. The evaluation of the effects of an organizations communications and sales is vital because it will give an accurate insight to how effective the organizations communications and sales are. Evaluating the communications will help the organization determine if their communication and sales with its consumers are effective and depending on the goals of the organization will allow the organization to determine if their communications and sales strategy will adjust it according to meet their goals.

Direct and interactive marketing discussion:

Branding and loyalty
Is direct marketing effective? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? How does direct marketing or interactive marketing build a product brand? How could it influence customer loyalty?
Yes, I do believe that direct marketing is effective, and is a vital tool that if implemented correctly it can increase the profits of the

Interactive Marketing

Group 2 - Interactive marketing Interactive marketing is "the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us." (Deighton 1996) http://www.marketingtechblog.com/interactive-marketing/#ixzz2D4ltLv4W Since Windows Table is a new product for the company, the online feedback and user reviews will be very important and essential to the success of the product. The tablet is only…

Words 347 - Pages 2

Five Ways To Attract And Retain Channel Partners With Incentive Management

PressReleasePing Recorded Webinar from TreeHouse Interactive Outlines How to Attract and Retain Channel Partners with Incentive Management TreeHouse Interactive? (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the availability of a free recorded webinar on its web site titled Five Keys to Enticing Your Partners. Deb Broderson of Perks.com Describes the Five Keys to Enticing…

Words 807 - Pages 4

Raab Associates Report Gives TreeHouse Essay

Report Gives TreeHouse Interactive High Product Scores for Marketing Automation Solution 2014 VEST Report Cites Marketing View as Well-suited to Mid-size to Enterprise Companies Based on Solution Strengths, Ranking It Among Industry Leading Providers SALT LAKE CITY, Utah, December 18, 2014 /PressReleasePing/ - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, announced today that TreeHouse’s Marketing View™ MAP is ranked favorably…

Words 903 - Pages 4

Essay about TreeHouse Interactive Sees Exponential Growth In 2014 As Demand Continues To Accelerate

TreeHouse Interactive Sees Exponential Growth in 2014 as Demand Continues to Accelerate for Its Reseller View? Partner Relationship Management (PRM) Solution Company Surpasses All-Time 2013 Highs by Growing Total Annual Revenue by 49%, Realizing a 98% Annual Revenue Increase for Its Industry-Leading Reseller View PRM Platform SALT LAKE CITY, Utah, January 27, 2015 /PressReleasePing/ - TreeHouse Interactive™, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation…

Words 1202 - Pages 5

The Single View Of The Vendor

the Vendor: How Partner Relationship Management (PRM) Can Help Manufacturers and Their Partners Increase Customer Confidence by Delivering a United Front On-demand Webinar Now Available Through TreeHouse Interactive SALT LAKE CITY, UT, December 05, 2014 /PressReleasePing/ – TreeHouse Interactive™ ( www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) solutions, today announced the availability of The Single View of the Vendor, a new ondemand webinar presented…

Words 664 - Pages 3

10 Tips To Prepare Your Channel In 2015 On Demand Webinar Featuring Channel Maven Consulting And TreeHouse Interactive Now Available Essay

Tips to Prepare Your Channel in 2015: On-Demand Webinar Featuring Channel Maven Consulting and TreeHouse Interactive Now Available Channel Experts Heather K. Margolis and Erich Flynn Provide Insights, Best Practices and Offer Examples for Building Strong Partner Relationships and Generating Greater Channel Revenue SALT LAKE CITY, Utah, February 05, 2015 /PressReleasePing/ - TreeHouse Interactive, the technology leader in SaaS-based partner relationship management (PRM) platform solutions, announced…

Words 648 - Pages 3

Marketing: Meeting Needs Profitably Essay

| List of Figures iii List of Tables iii 1 QUESTION 1 1.0 Introduction 1 1.1 Marketing Mix Decision at FitFlop 1 1.1.1 Product & Customer’s Solution 2 1.1.2 Price & Cost 4 1.1.3 Place & Convenience 4 1.1.4 Promotion &Communication 4 1.2 Conclusion 5 6 QUESTION 2 2.0 Introduction 6 2.1 Geographic Segmentation 6 2.2 Demographic Segmentation 7 2.3 Psychographic…

Words 6023 - Pages 25

How Is the Increasing Use of Technology Changing Marketing in the 21st Century? Essay

use of technology changing marketing in the 21st century? Introduction Marketing is a hugely vital tool for any organisation. A department that needs to be run and managed successfully, Marketers need to be extremely vigilant and aware of the constant changes in technology and the different ways that consumers will use various new technology’s to gain information on products. A range of elements will be discussed such as the internet, e-mail marketing and iTV marketing. With the use of online…

Words 2554 - Pages 11

com 530 callaway golf outcome 4 1 Essay

This is the audience that Callaway Golf Company (CGC) is targeting in their marketing strategy. They are also the consumers that are affected the most by the way that Callaway interactively communicates with them. Interactive media, not only being digital, is a leading marketing strategy used by many companies to not only draw in their initial audience but also gain the interest of perspective consumers. Being interactive gives people a way to be a part of the company in a way that changes how sales…

Words 1593 - Pages 7

Marketing and Biz News Assignment Essays

MKTG 2800: INTRODUCTION OF MARKETING BIZ NEWS ASSIGNMENT (50 points): Objective: Current marketing “biz” news is interesting and provocative because it involves all of us as consumers and it is occurring all around us. The objective of this assignment is to share recent marketing news with the class so we can learn from each other in an interactive manner and get a deeper knowledge of relevant news that ties to the class content. Directions: With a small team, select a recent new article…

Words 392 - Pages 2