Essay about Intergrated business activity

Submitted By thebyrnedboy
Words: 2382
Pages: 10
Open Document
Integrated Business Activity

Assignment part 2

Executive Summary
Computers R Us focuses on providing computers with good features at an affordable price, interested in selling and working alongside small, solo businesses to help them to become profitable. We focus on creating a strong relationship with the customer, therefore we make every effort to satisfy the customer’s wants and needs, and provide excellent customer service.

Table of Contents
Introduction 4
Management Report 4
Conclusion 10

1.0 – Introduction
The purpose of this report is to talk about the overall performance of the company, the extent at which the group’s objectives for the company outlined in the presentation for part 1 of the assignments will be analysed, how and where were the plans implemented will also be analysed, this will include talking about the timing of such decisions made, to what outcome the group thought would be achieved and what could have been done next time to achieve better results. There will also be a reflection on the report made by the individual where there will be talk of the group operation, for example, were there anybody who took control of the simulation and delegated the responsibility, and what responsibilities were delegated? The relationships between one another in the group, was the relationship between group members bad or good? Personal performance and the contributions made by one another will be written about, did anybody put more work into the simulation than the other, and how well did this individual do? Finally the module learning outcomes will be analysed to see if they have been met, the module learning outcomes for this assignment are: ‘Evaluate and observe the short and long term effects of management decisions’ and ‘Reflect on learning and personal development.

2.0 – Management Report
The objective for this assignment was to complete 24 months of the business game ‘SimVenture’, in assignment 1 our group made assumptions as to how well the business will do and a 6 month forecast was produced. In month 1 the group predicted that market research and competitor research will first be completed, this is illustrated by the screen prints below:

These screen prints provide the evidence to show that the tasks required to be completed for this first month had been completed, this was so that by the second month, the group could then view both of these reports and choose a suitable target market. The reports were done in the owners own time, this therefore meant that the total hours worked had to be changed to cope with the extra work. After reflection on this decision, the group should have paid for one of the research reports to be done; this was so the owner wasn’t overworked. The screen print below shows the hours changed to cope with the extra work, from 10 to 25 hours:

Month 2 predictions where to analyse market and competitor research, select a target market, redesign product to meet target markets needs, adjust the hours of work to cope with the redesign and then change the selling points of the products. As predicted, the group managed to carry out the tasks provided, market research and competitor research were analysed:
Once the reports were viewed the target market was then selected, the target segment chosen was service companies:

The reason the group made the decision to choose service companies was that the order frequency was 36 months and the order size was 3, this was so that the groups business, which starts off small, can cope with this small order size, this was so the owner did not become overworked over the 2 years if the game progressing. The preferences required were also limited, this meant the computers design did not have to be extensive to meet the requirements, the group felt this was a good decision to keep costs of production down during the 24 month period. With the choice of this target segment, the design of the product needed to
Show More

Related Documents: Essay about Intergrated business activity

Outline Of Operation Management

Operation Management ( Outline plan) 1.Introduction 2.Operation Management: The definition of the operation management contains following keywords – Resources, Systems, transformation and Value addition Activities. 3.Customer services: Customer service is a key objective of operations management. These aspects of customer service – specification, cost and timing, they are the principal sources of customer satisfaction and must therefore be the principal dimension of the customer service objective…

Words 489 - Pages 2

Essay on Culture: Customer Relationship Management and Crm

References 15 1.0.Company Background Commonwealth Bank of Australia (CBA) is one of largest retail bank in Australia and one of the ‘Big Four’ Bank. It is providing a wind range of retail banking, business banking, premium banking, institutional banking, superannuation, funds management, insurance, investment and share broking products and services (commonwealth Bank, 2013). First branch opened in Melbourne in 1912. Commonwealth Bank vision is “to…

Words 1541 - Pages 7

Marketing: Brand and Ncc Education Essay

or discount (price deals) (NCC Education, 2007). Fly-it-cheap always keeps low-cost, which can change the styles that establish customer loyalty, e.g. VIP card, discount. These are the best ways to attract customers. Place includes ‘company activities that make the product available to target consumers’ (Ezinearticles.com, 2010). For example, Fly-it-cheap does not use travel agents and just sells tickets on-line. However, they could establish just one travel agent to customer for a fee who can…

Words 4927 - Pages 20

Hsinchu Economic Development Essay

aerospace) and upgrades existing industries. ITRI conducts this by transferring the institution’s technological know-how across products, equipment, and educating domestic firms who take over further commercial development and thus, in that sense, ITRI’s business is not research so much as a ‘technology transfer’ (ibid: 31). ITRI’s funding came from both governmental and private sector investment (ibid). TEEMA plays just as similar a role as ITRI, providing domestic alliances to accelerate technology take-up…

Words 4366 - Pages 18