First and foremost, when serving a client and the public, I believe that a public relations professional should know that the public is their priority. Without the public, their feedback, and their buisness, essenially, there wouldn't be a client to work for. In any job, intergrity should be a main priority. I understand how public relations may be quite tricky because you want the public to favor your client in both good and bad situations, however when there is honesty, there is always the potential of success.
I work at SeaWorld where we have become notourious for the film 'Blackfish'. Before the film came out, SeaWorld's PR team always did a great job of promoting Christmas shows, ticket sales, the care of our animals, etc. However, when
