Internal Stakeholders In Healthcare

The health care system is one of the most complex of all the business systems. This is simply due to the fact that people’s lives are at stake on a regular basis. It could be the lives of the patients as a result to treatment received, the families as a result to the treatment their family member or friend received, or even the doctors’ as a result of mental instability due to workplace stressors. Some of the main internal stakeholders within any healthcare system would be the doctors, the nurses, and the internal marketing team. There are still factors that must keep the hospital running which are the external stakeholders such as, the government, the insurance companies, and the patients (the external marketing team).
The doctors are the primary stakeholder in the healthcare system, but mainly in the Universal Healthcare Hospital. These are the people who have the final say in what happens to the patients while under their care. Of course, there are other members that have a particular purpose that have an overall effect on what goes on, but the doctors give the final “yes” or “no. The job of a doctor is very crucial when it comes to judgment because once those words are given, no one will pose too many second guesses. Any wrong move could be fatal to the patients. When staffing these individuals, selection has to be very precise because if not, it will result in Dr. DoRight’s biggest fear, which is currently arising. This is much easier said than done, but at the end of the day we live and we learn. The next most important in the lineup of Dr. DoRight’s stakeholders are his nurses. They are the face of the hospital. His nurses are the one who care for the individuals on a more daily basis and interpersonal level. When the family, friends, and patients think of their care, the first person that will come to mind will be the one who they spent the most time with. The actual nurse to doctor ratio is much higher so their impact is much greater when it comes to clientele review. The greatest point is that both the nurses and doctors are direct representations of Dr. DoRight and his medical institution, therefore they could put the place at in either its ‘highest or lowest stakes. Then, he has his marketing team. Now, in contrast to the internal marketing team, he also has his external marketing team which are two completely different entities. However, the internal marketing team are the ones who’s going to say, “Hey guys we are here, come and let us care for you”. They are responsible for making the Universal Healthcare Hospital, everyone’s number one choice, not their convenient choice. If the internal marketing team are not doing their jobs then Dr. DoRight would have no purpose. He would have no one to manage. His managers would have no employees, his employees would have no patients; therefore the hospital would service no purpose and furthermore, have no existence. An external stakeholder would be the government. Nations are often ranked on their healthcare systems and like any country we want to be at the top of that list. Governments also set regulations and standards for hospitals to follow, if there are a large number of people that are dying due to negligence, the government usually takes notice and sets higher standards on that hospital. As well, high medical costs are partly due to the governments stand on insurance and who has the right to health care. Hospitals are in for a profit but when the government allows anyone health care even if they can’t pay for it (as Obama is planning) they lose money, staff gets overworked, and more mistakes tend to happen. When more mistakes happen, lawsuits come about and cost the hospitals millions of dollars, which raises the price of hospital visits and insurance for those who can actually pay for it. In 2010 the average cost to defend a doctor against a malpractice suit was over $47,000, and that’s even if the doctor won, if they lost the

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