Describe The Limitations And Constraints Of Marketing

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|P2 |
|Upon completion of this assignment you will be able to describe the limitations and constraints of marketing. |
|Legal constraints – |
|Sale of Goods Act 1979, |
|The Consumer Protection from Unfair Trading Regulations 2008, |
|Consumer Credit Acts 1974 and 2006, Consumer Protection (Distance Selling) |
|Regulations, |
|Data Protection Act 1998; |
|Voluntary constraints – |
|Code of Advertising Practice |
|Advertising Standards Authority; |
|Pressure groups and consumerism; |
|Acceptable language |
|Assignment Task |
| |
|Design - your presentation should be a maximum of 10 slides in length and should be accompanied by suitable presentation notes. These may be written on |
|‘cue cards’ or written as notes within the presentation itself. |
|Content – your presentation should cover the following legal constraints: |
|Sale of Goods Act 1979, |
|The Consumer Protection from Unfair Trading Regulations 2008, |
|Consumer Credit Acts 1974 and 2006, Consumer Protection (Distance Selling) Regulations, |
|Data Protection Act 1998 |
|You should also cover the role and impact of the following: |
|Code of Advertising Practice |
|Advertising Standards Authority |
|

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