(Bradsher, Duhigg, 2012) According to an article in The Wall Street Journal, Apple Inc. is negotiating a deal to ship a new, more affordable iPhone to the Chinese mobile carrier China Mobile Ltd. China Mobile has a customer base of approximately 700 million, making it the largest smartphone market in the world. The proposition to offer the new low cost iPhone to the Chinese market comes at a no more crucial time. Apple is seeing iPhone sales begin to drop, due to some of its rivals, such as Samsung and HTC. Apple saw a 14% decrease in third quarter sales, ending June 29, as opposed to this time last year. In June, Apple suffered a drop in the ranks in the Chinese market, to five percent. Its competitor Samsung enjoyed 18% of the Chinese market, making it the market leader for current time. To combat with its loss of the Chinese market, Apple has vowed to double the number of stores it has in China from 11 to 22, in fewer than two years. This decision is vital for Apple, because according to the research company Canalys, this year alone, Chinese smartphone shipments will increase dramatically to 352 million units. This number is over twice that of the U.S., and it is forecast to rise even further by 2015, to 421 million units.
(Wakabayashi, Luk, Sherr & Mozur, 2013) Apple has come out with a new program that allows customers to trade in their old version of the iPhone for a new one. This may sound like a great deal, however there are a few caveats. In order to receive a new iPhone, the old one has to be able to power on and be in working condition. The second condition stated in “fine print”, is that customers also have to sign a new contract in order to take advantage of this “deal”. The airtime suppliers can afford to simply give customers a new iPhone for their old one because they profit in the long run from the customers’ payments on their new contracts. The retail stores themselves receive a commission from the wireless carriers, since they are not receiving actual payment when someone trades in an old phone for a new one. Ultimately, Apple is seeking to capture its share of the