They want to make it easy to access and use. Apple’s approach is different than the geeky engineers amazed by the technology at their hands and create something because they can. The engineers who create Apple products actually create them as it were for themselves. All of Apple’s products are based on the fact that Steve Jobs represented the customer, and everything was made for him (Bajarin 1). They usually does not make a new product or product category. Sure, it made the first commercial PC, and macs with better graphical user interface and mouse input, but since then all of Apple’s products have been recreations of already existing products. Apple didn’t invent the MP3 Player, tablet, or smartphone; they reinvented them and made it better (Bajarin 2). The technology we have today is being reinvented into products that are very improved from the