Due to an ever changing society, the social norm is continually changing day to day. Once perceived as an abomination years ago can be seen as normal today and vice versa as well. For example, years ago it was seen as inappropriate for young ladies and women to be seen without a certain amount of clothing. In today's media, beauty and sex appeal is constantly put in the face of consumers whether it is TV, magazines, or billboards, sex appeal or beauty is used to grasp the attention of the people in our society. There is a direct correlation between women and sales of products (Bortz 1). The beauty of women is used to persuade consumers into buying products. “Hooters”, a very well established sports bar/restaurant, uses provocatively dressed women to attract in the consumer. In everyday lives, it can be seen that those who are more attractive tend to have the upper hand in a lot of situations, especially women. Beauty and attractiveness also brings about the “halo effect”, where an attractive person is perceived to be more kind and intelligent. This in turn would give off a positive representation of a product
Another area in which women are breaking barriers is in the work force. Over the years there has been a growth in the population of women in job field which were once predominantly