Moores style, tone, and voice was incredibly serious throughout his essay. Moore did not choose the right approach for the targeted audience. The intended audience of Moore's essay is anyone who has participated in music piracy. Moore stated, “digital copying is as serious and criminal as stealing a CD from a record shop or a DVD from a video shop” (Moore 242). Moore wanted to make it clear that music piracy is a serious crime and stress the importance of the consequences. Even though Moore makes an excellent and dependable point, his audience does not care. We hear about music piracy and the consequences constantly, yet we rarely hear of the consequences actually happening. As a result, we often stop caring about the consequences, Along with the audience not caring, Moores serious tone makes his essay uninteresting and challenging to read. If Moore would have used a more humorous tone, it would have made the essay more intriguing and easy to read. Therefore Moores serious style, tone, and voice was not competent in supporting his …show more content…
Moore is more logical, he still uses some ethos while writing his essay. Ethos is a literary tool that appeals to the conscience, ethics, morals, standards, values, and principles. Moore acknowledges ethics by stating, “ some people tell me, that music piracy is just plain wrong, period. I think that in this instance they may be confusing the distinction between ‘it’s against the law,’ and ‘it’s wrong,’ since the moral basis for determining that it is wrong is the legitimacy or otherwise of copyright legislation” (Moore 245). Moores use of ethos implies that ethics and morals are not important or as important as the law. Therefore, this makes Moore's use of ethos