Market Share: Jack Wrather introduced more than 50 new lines within 12 months by using engineers and production departments who lacked training and experience in the new product range. This is one of the reasons that caused Sales and profits down. “The more the products, the more not precious they are.” In 1963, new range perceived by customers as poor quality and over-priced – not value for money nor attractive to the target market. This is also one of the reasons that caused A. C. Gilbert closed down. In 1966, the increasing …show more content…
We cannot make sure the user use the products in proper way. Another variances from plans and targets for the key result areas is we cannot make sure that the rise of other new products which can probably bit us. The last variances from plans and targets for the key result areas is we cannot make sure the factory produces the same quality of products due to its honesty of using the high quality material.
Sales: As 1950s moved to 1960s, there was a huge cultural changes across the world. Cultural changes made a huge effect to the western toy markets. Barbie and Action Man came out the market and became a ‘must have’ toys. Girls wanted dolls they could change the dress and had exciting ‘careers’, boyfriends and cars of their own. Boys wanted slot-car racing sets and action figures from the popular movies and television shows rather than the traditional train sets. Since A. C. Gilbert was a traditional company, it reacts too slowly for the changes. It may have been that they were not aware of the changes or were overly confident that their good name and reputation was sufficient to continue trading as before. The consequences of this short sightedness soon became …show more content…
Since AC Gilbert Company focus was on educational toys, primarily aimed at boys rather than girls and the company had a limited range but what they did manufacture was top quality and highly regarded, this make AC Gilbert Company a very successful company in 1950s. In 1916, Mysto changed the name to A. C. Gilbert Company and gained a reputation for producing quality toys. A. C. Gilbert becomes the leading toymakers company in the US with the annual sales of $17 million by the