Jaw Joint Group Case Study

Words: 1054
Pages: 5
Open Document
CUSTOMER EMPATHY ANALYSIS

EMPATHY MAP OF INDIVIDUAL CONSUMERS
The Jaw Joint team developed a survey which has had over 100 respondents, all of which are parents who have children that play sports. The survey had a range of questions, which included: 1.) the parents’ overall concern about concussions in their child, 2.) where they typically purchase their mouth guards, 3.) the children’s level of influence on the mouth guard purchase, and 4.) common complaints they hear from their children about their mouth guards
Over 80% of the survey responses stated that parents were either ‘somewhat concerned’ or ‘very concerned’ about the occurrence of concussions happening to their children during sporting activities. Given the elevated level of coverage …show more content…
We heard comments such as: “My kids like to see the Nike ‘Swoosh’ on their mouth guard”, or “I like Steph Curry’s mouth guard.” While most athletes have moved on from ‘basic’ mouth guards in favor of ones that provide greater comfort and protection, we have found that factors such as style, color, and popularity are taken into account when making the purchase of their mouth guards. Over 22% of our survey respondents stated that their child had complained about their mouth guard; we are assuming that most of those who are complaining about mouth guards are football and hockey players. Common complaints were that the mouth guards are bulky, uncomfortable, and cause problems …show more content…
The team review showed that customers choose mouth guard products based on their perception. An easy way for a consumer to understand perception is by looking at product reviews. The perception map was created after looking at Amazon reviews. The highest reviewed products were reviewed for comfort and price and were placed on the perceptual map based on their review ratings.
The reviews and ratings are as follows, Shock Doctor Pro Mouth Guard currently has 629 reviews and has only had 3.9 stars rating. Some of the comments for this product were mixed reviews for comfort. The BrainPad product was the LoPro+ Double Laminated Strap/Strapless Combo in one Mouth guard. There were 263 customer reviews having only 3.2 stars rating. While some stated it was a good product, others stated it was tough to fit or had size issues. Sisu 1.6 Aero Guard has 295 reviews with a 4.5 stars rating. The product is mostly described as thin and comfortable. While Under Armour is a growing company it has limited reviews for its mouth guards. It’s largest review was the Under Armour bite Performance Mouth wear Lower Mouth guard which had only 196 reviews and a 3.8 stars rating. Some of the comments added to the reviews stated that it “didn’t offer good protection”. While it could be comfortable, it
Show More

Related Documents: Jaw Joint Group Case Study

Long-Term Effects Of MDMA

Some of the adverse acute effects are “involuntary jaw clenching, lack of appetite, illogical or disorganized thoughts, nausea, hot flashes or chills, headache, sweating, and muscle or joint stiffness” (National Institute on Drug Abuse). Most of these effects are also caused by the release of serotonin like lose of appetite, jaw clenching, and sweating. In studies done on rats, it showed that “the release of serotonin after MDMA inhibits protective jaw opening reflexes, which usually serve to prevent…

Words 753 - Pages 4

Rheumatoid Arthritis Research Paper

inflammation of the joints. There are approximately 100 different types of arthritis, such as osteoarthritis, psoriatic arthritis and rheumatoid arthritis. Osteoarthritis is a degenerative joint disease that is the most chronic joint condition and affects approximately 33 million people. Osteoarthritis involves the whole joint including cartilage, bone, ligament and muscle, with changes such as joint space narrowing (Bennell & Hinman, 2011). It results from the overuse of joints, is associated with…

Words 1643 - Pages 7

Arthritis Research Paper

Arthritis is a name for a group of conditions that are affecting the joints,The purpose of a joint is where two bones meet which allows movement such as elbows,knees or fingers etc. The damage to the joints cause pain, stiffness and inflammation this can affect many different parts of the body including the jaw. Arthritis that means inflammation of one or more parts of the joints.Arthritis is frequently accompanied by joint pain which is often called arthralgia.When two or three joints are involved it is…

Words 1499 - Pages 6

Achondroplasia Research Paper

important reason why spinal surgery is recommended in these cases. • Obstructive upper airway disease- It is due to small bony air passages of the middle face (due to maxillary hypoplasia), hypopharynx is crowded due to tiny jaw or thickened soft tissue in the breathing spaces. This results in inability to breathe through the nose, snoring and apnea (non- breathing) in all ages. Iin infants, poor weight gain and inability to eat well. Serious cases can lead to high blood pressure, heart failure or death…

Words 920 - Pages 4

BIOL319 Exam 3 Complete Review Essay

diff color unless you have saved it on your own desktop, thanks! ***make sure not to try and copy this document because it could delete the entire thing, if you want to save it go to file and then download it**** JUST ADDED THE 3RD REVIEW*** Study guide for lecture that was cancelled: Page 253 -Be able to recognize the definition of a bursa or a tendon sheath. Be able to recognize these structures in diagram 8.4 Bursae--flattened fibrous sacs lined with synovial membrane and containing a thin…

Words 7729 - Pages 31

Essay School: Blood and Word Roots

means inflammation; thus ARTHRITIS means inflammation of a joint. -IAC forms a noun indicating a person afflicted with a certain disease, as for example, HEMOPHILIAC. Some suffixes are joined to word roots to form terms that indicates a state, quality, condition, procedure, or process. PNEUMONIA and PSORIASIS are examples of medical conditions, while APPENDECTOMY and ARTHROSCOPY are examples of medical procedures. The suffixes in each case are underlined. Some suffixes combine with word…

Words 4641 - Pages 19

Pdhpe Notes Hsc Essay

Measuring Health Status Role of Epidemiology Epidemiology the study of disease in groups of populations through the collection of data and information, to identify patterns and causes * Epidemiology considers the patterns of disease in terms of: Prevalence (number of causes of disease in population at a 
specific time) Incidence (number of new cases of disease occurring in a 
population) Distribution (the extent) Apparent causes (determinants and indicators) 
 Epidemiology commonly…

Words 6030 - Pages 25

Essay1 Iwona

relatively rare type of cancer compared to other types, the most common being lung, prostate and breast. Oral cancer makes up only 3-5% of all cancers, but still affects a significant number of people every year. In the UK there are about 13,000 new cases of cancer in the head and neck region per year. Approximately 35% of patients die within 2 years of being diagnosed with the disease (2004). Patients with head and neck cancer require care from a variety of specialists due to the fact that the disease…

Words 2573 - Pages 11

Essay animal law: dogfighting

serious of crimes conducted by such groups; however, dogfighting is not only a seriously dangerous operation, but it is associated with a variety of peripheral crimes that serve to supplement the malevolent nature of organized crime. Dogfighting is not limited to the brutal contests between vicious canines, but raises various issues related to the individuals who manage the dogfight itself, the spectators, trainers, and gamblers. Members of organized criminal groups, such as gangs, often engage in dogfighting…

Words 6021 - Pages 25

Mergers and Takes Essay example

most keenly contested UK acquisition struggles in recent years. Bradford-based Morrison’s sparked a bid battle for Safeway last year after launching a £2.9bn offer for the firm. It claimed victory after the government ruled against rival supermarket group bids on competition concerns. In mid-morning trade on the London Stock Exchange, shares in Morrisons were down 0.5 pence at 248.5 pence. New look Britain's big three supermarket chains - Tesco, Asda and Sainsbury's - all made counter offers for Safeway…

Words 5445 - Pages 22