Essay Jeep the Legend

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Pages: 4
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Jeep the legend The first jeep in the word, story of a legend that named ender jeep,
In the world war two the US have create a new vehicle from Willys Overland in 1940. This company have make special kind of design for the car they name it Jeep. So when they build it for US armies need it for war, because of that Willys Overland doing different type of car. This car has four wheel drive and with huge engine that nothing can stop it and MT gear. When they do it they think about the armies need from this car for many reasons off road, powerful engine and perfect gear. Jeep company maid after this jeep make many type and model, the 62 –year-old jeep brand is posted to get a sweeping multibillion-dollar overhaul that will expand the product range, boost its overseas presence and knit the fortunes of jeep and U.S. now jeep want to make the perfect model for jeep they joint with an Italian company named ender Fiat, what’s the jeep will look like who they will make a deference make it more global. Its not easy to control a big company same as jeep, so now fiat, which took management control of Chrysler after the U.S automaker 2009, plans to broaden the jeep stable from four to at least six nameplates by 2016 Reuters has learned, three of those future jeeps will be built on fiats platforms, according to two industry sources familiar with Chryslers and fiat future product programs, and several will share their companion models from fiat and its premium European brands, Alfa Romeo and Maserati.
Fiat CEO Sergio Marchionne is masterminding the four retooling that is intended to establish jeep as one of the Italian automakers core global brands. It is far and away the most ambitious effort to elevate the jeep brand, which traces its roots to the icons world war Tow military vehicle and it had multiple owners over the past seven decades, including French automaker Renault SA and German automaker Daimler AG, jeep probably has the strongest global reputation of any brand, but its never been developed, so that has begun to change under Marchionne, who has been pushing for greater integration of the Fiat and Chrysler product ranges, to make jeep for special attention and heavy investment for the international citizen. The renewed focus on jeep is paying off U.S. sales through November are nearly 16 percent, and Chrysler said the brand now sold in more than 120 counters expect this year to beat its previous global sales record of 675,000 vehicles in 1999. Nearly a third of those sales, about 218,000, will come for overseas market, to facilitate jeeps global growth, Marchionne has decreed that virtually every future jeep, except for the long-running wrangler, will share is major underbody components with one or more fiat group brands, a Chrysler spokesman declined to provide more specific details, to take the citizen take their jeep proudly with all jeep personality. Analysts caution that Chrysler and fiat need to be careful not to stray too far from the qualities – including rugged styling a go anywhere reputation – that have been part of jeep personality from the beginning, while Wrangler remain the best selling jeep, it is through such new models as the Italian built, that Fiat and Chrysler hope to expend the
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