Jeremy Corbyn: Labour Party Leader

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There has been much debate regarding the representation of Jeremy Corbyn, the twice elected leader of the Labour Party and leader of the opposition, in the British press. Media coverage of his tenure as leader has been labelled controversial to some extent. This is because headlines have not been kind to him. In this essay, I will argue that the controversial media coverage of Jeremy Corbyn’s tenure as Labour Party leader is largely due to poor political communications strategy, but the bias in the media has not helped shape public perceptions about him. I will focus primarily on the argument of Corbyn’s dislike for the mainstream media. This argument will be presented by exploring the notion of ‘spin’ and why the Labour leader refuses to use …show more content…
Some may suggest that Corbyn dislikes the mainstream media, and treats them contemptuously, but is then surprised when they do not like him. Grice (2016) reasons that Corbyn is the one to blame for this, as his team rejects advice on media management and is suffering as a result. He furthers this by claiming that Corbyn’s team released a Saturday speech far too late to secure much space in the next day’s Independent. The team assured Grice that it would not happen again, but the next week the speech arrived even later than the previous one. This incompetence prevented Corbyn from getting positive media coverage. It is understandable why Corbyn’s team are not friendly with the press due to the hostile coverage they have received, but this has lead to a never-ending cycle of poor communications strategy. In Grice’s opinion: “Labour’s relations with the media are as bad as I have seen for any party in 34 years as a Westminster journalist” (2016). For example, in May 2017, Corbyn’s team limited BuzzFeed News’ access and made it clear they were no longer invited to campaign events (Al-Othman 2017). This was due to an interview in which Corbyn said he intended to remain Labour leader even if he lost the election. When BuzzFeed News reached out to question this, a senior Corbyn aide was reported to have said that they had been uninvited as the interview in question had disrupted media coverage of Labour’s launch event (ibid). This is significant as the accuracy of the reporting of the comments was not in question but more that BuzzFeed did not notify Corbyn’s team what headline they would be running. Despite the issue itself, it is poor that Corbyn would do this to a media outlet which treats him fairly and has a large readership
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