Essay about Jet Blue

Submitted By Ashley-Woitena

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Pages: 2

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Attempt to summarize the case as briefly as possible. Provide a SWOT analysis for the February 14th incident. Use Porters five forces to explain the case. Identify JetBlues core competency prior to February 14th and discuss whether or not JetBlue exemplified this core competency during the February 14th incident and afterwards. What role did JetBlues business strategy play in the February 14th incident Was JetBlues IT strategy aligned with its business strategy and core competency Explain and support your answers. Their business strategy was to do whatever it can to ensure a flight is completed, even if it means waiting several hours. Explain and support how JetBlues infrastructure played a role within the case. Explain and support how JetBlues architecture played a role within the case. Explain and support what role telecommuting played within the case With respect to the case materials, compare and contrast the roles of JetBlues CIO versus JetBlues CEO. Categorize and comment on the CIOs to-do tasks identified within the case and epilogues. Which tasks support JetBlues core competency Key Players Charles Duffy Mees- VP and CIO of JetBlue Airways. Was 4 months into his new position. Previously senior I.T. with Reno and Independence Air. Todd Thompson- CIO Starwood Hotels, former CIO of Jetblue. David Neeleman- CEO at JetBlue. Notes - While most airlines cancelled flights. JetBlue decided to wait it out. Its their policy to do whatever it can to ensure a flight is completed, even if it means waiting several hours. In the aftermath, Neeleman introduced Jetblue Customer Bill of Rights offering various forms of compensation to customers whose flights have been cancelled or are left sitting too long on planes. Direct impact is to be as high as 30 million. He says its the blow to the company that stings the most. Neeleman made a point of stating that JetBlues Computer

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shortening travel time. The airline industry exists in an intensely competitive market. In the U.S. all major airlines have come to be privately held and JetBlue and AirTran are probably two of the most known in the industry. The first thing AirTran and Jet Blue did was come up with a competitive approach as low-fare, low-cost airlines leading them in the airline industry. With that main objective they were able to create the most successful airline companies. They also had the best safety records in the…

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Essay about Jet Blue

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