Jet Blue Case #1 Essay

Words: 2792
Pages: 12
Open Document
JetBlue Case Study
Team 22
MIS 6713-601
Fall 2014
Austin Blake
Tyler Richardson
Alvin Tsang
Carolyn Wanczyk
Executive Summary
Objective
The purpose of this report is to provide the management and stakeholders of JetBlue a plan of action on possible options to increase revenue generated through marketing. By examining the marketing team’s proposals through the DECIDE model this report details what proposals should be funded, which should not be funded, and new ideas for marketing revenue.
Decision
Through analysis of each proposal the decision was made to recommend supporting and funding both the “All You Can Jet” promotion and use of social media. In addition to the two recommendations by the team this report also suggests …show more content…
While this proposal will increase temporary interest in the company and the potential for increased web page traffic, it is limited to customers who have the resources and availability to fly multiple times in a single month. This proposal is worth considering if it aligns with a low travel month, and there is a history of empty seats on multiple flights. The final recommendation was to use social media, such as Facebook, for advertising. For cost benefit, this proposal is the most realistic in terms of meeting the established criteria. It provides low cost media for promotional advertising as well as customer communications. An additional proposal would include providing a special promotion for a free return ticket when you purchase a one-way flight to any destination. This may encourage more customers to purchase flights, providing the opportunity to retain customers for future travel. This leads to an immediate decrease in revenues with the intent on investment for future revenues. Building on the “BetaBlue” promotion launched in 2008 to provide select flights with limited wi-fi access (Page 1 JetBlue Investor Report, 2011), additional wireless technology could be utilized to promote JetBlue as the most “connected” airline. By providing customers with wireless Internet as well as the newest devices by which to access unlimited wireless, there would be a draw for younger
Show More

Related Documents: Jet Blue Case #1 Essay

Essay about NFL Exclusive Rights Deal has Every One in Court

NFL Exclusive Rights Deal has Every One in Court! Nike vs Reebok American Needle vs The NFL (Sherman Anti-Trust Act Section 1) Back in 2010, Nike beat out Adidas’ Reebok unit on the $1.1 billion deal for exclusive rights to sell NFL jerseys, and the payoff should be strong. Analysts have predicted that Nike will add $500 million in annual revenue from the deal -- not insignificant even for a company with revenues of $22.7 billion a year. Although terms of the five-year Nike contract were…

Words 1723 - Pages 7

Analysis 51093 Essay

Results analysis 1. The overall customer satisfaction level The responses of 100 respondents on the questionnaire survey have been collected and analysed using SPSS analysis software. The following techniques were used for data analysis: Descriptive, Frequency analysis, correlation and cross tabulation. Functional dimension, service quality, reliability (any flight delays), tangibles such as in-flight shopping availability and food and beverages available during the flight, room for leg in the…

Words 3891 - Pages 16

Airline and Jetblue Essay

Executive Summary In 1998, David Neeleman determined there was a niche in the airline industry that he could successfully fill. David Neeleman had years of experience in the airline industry and borrowed some of the ideas from his previous employer Southwest Airlines. A “value priced” airline with a touch of class was his vision. Starting in 1998 and completing by 2000, Mr. Neeleman successfully financed and acquired planes and completed the regulatory and application process for his new airline…

Words 7803 - Pages 32

Analysis Of The Wonderflight Program

Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience…

Words 5162 - Pages 21

Process Safety Essays

Safety and Environmental Protection 9 0 ( 2 0 1 2 ) 108–120 Contents lists available at SciVerse ScienceDirect Process Safety and Environmental Protection journal homepage: www.elsevier.com/locate/psep Large scale high pressure jet fires involving natural gas and natural gas/hydrogen mixtures Barbara Joan Lowesmith ∗ , Geoffrey Hankinson Loughborough University, Loughborough, UK a b s t r a c t A series of six large scale high pressure jet fires were conducted using natural gas and natural…

Words 7025 - Pages 29

Pakhtoon Villa Essay

control-systems-principles.co.uk. Ball and Beam 1: Basics BALL AND BEAM 1: Basics Peter Wellstead: control systems principles.co.uk ABSTRACT: This is one of a series of white papers on systems modelling, analysis and control, prepared by Control Systems Principles.co.uk to give insights into important principles and processes in control. In control systems there are a number of generic systems and methods which are encountered in all areas of industry and technology. These white papers…

Words 2872 - Pages 12

Business: Sinestro and Blue Lantern Corps Essay

Blue Lantern Corps Official Name Blue Lantern Corps Status Active[->0] Organization Identity Secret[->1] Universe New Earth[->2] Base Of Operations Odym[->3] Organization Leader(s) Ganthet[->4] and Sayd[->5] Current Members Saint Walker[->6], Brother Warth[->7], Brother Hymn[->8], Sister Sercy[->9] Former Members Flash (Barry Allen)[->10], Kyle Rayner[->11] Allies Hal Jordan[->12] Enemies Red Lantern Corps[->13], Orange Lantern Corps[->14] Origin Origin…

Words 1400 - Pages 6

Essay about Mgt 501 Case 1

TUI UNIVERSITY Module 1 Case Study MKT 501: Consumer Behavior: Segmentation and Targeting Professor Dr. Gordon Leichter May 14, 2012 Abstract The assignment reviews industry practices which involve segmentation, targeting and positioning. I will attempt to explain these three consumer behaviors below. The airline industry will use the above mentioned practices in order to enhance and or improve marketing strategies. In order for this to take place and marketing analyst must develop…

Words 1741 - Pages 7

Ot Analysis of Aviation Industry Essay

For security purposes need huge investments are expected to take place in aviation sector in near future. 1. SHORTAGE OF TRAINED PILOTS There is a shortage of trained pilots, co-pilots and ground staff which is severely limiting growth prospects. 2. SHORTAGE OF AIRPORTS There is a shortage of airport facilities, parking bays, air traffic…

Words 3399 - Pages 14

A Case Study on Cost Estimation and Profitability Analysis at Continental Airlines Essay

A Case Study on Cost Estimation and Profitability Analysis at Continental Airlines Francisco J. Román Introduction In 2008, the senior management team at Continental Airlines, commanded by Lawrence Kellner, the Chairman and Chief Executive Officer, convened a special meeting to discuss the firm’s latest quarterly financial results. A bleak situation lay before them. Continental had incurred an operating loss of $71 million dollars—its second consecutive quarterly earnings decline that year…

Words 8987 - Pages 36