Kennedy begins his speech by mentioning his term marks both an end and a beginning for the beloved nation, which is further analyzed to start his ambitions to help those in need. He describes the poor conditions of other countries to create sympathy from the audience; encouraging support out of guilt and a new-grown desire to help the less fortunate. Kennedy desires to improve the character and morals of the nation, and his use of ethos effectively persuades people to better one's morals and provide assistance to these third world countries he suggests. Another tactic used in the beginning of his speech is referencing the nation's history to help unify the people with common ground. With revolution in our blood, he states, “we dare not forget today that we are the heirs of that first revolution." Kennedy says this as we all have nationalism in our history who fought for the same common values of freedom, liberty, and justice from evil doings of