It was a glorious day on January 20,1961, the day of President John F. Kennedy’s inauguration. On this day he delivered a speech that captivated the hearts of all Americans. In his speech he used abstract words such as loyalty, and freedom to captivate his audience. He also used parallelism to help unite the audience, In addition to his use pathos to evoke a strong emotion from the American public. These rhetorical strategies helped make this a speech worthy of being remembered for centuries to come. President John F. Kennedy used abstract words to convey his rhetorical purposes. There was no need to go into specific detail when he used words such as liberty or prosperity. He used these words to help people give their own meaning to the words and connect on a personal level. These words are words that represent the core values of Americans and that help the public feel passionate about the American purpose. By using these words President John F. Kennedy is invoking a sense of passion and unity in the American public because he is allowing them to give their own meaning which in turn helps them connect more to the cause. In addition, JFK uses parallelism in his speech to help unite the audience. One of his most famous uses of parallelism is when he says “Ask not what your country can do for you, ask what you can do for your country.” He uses this rhetorical device to help unite his audience in action. He wants them to feel that it doesn’t matter who they are because we are all united together in the same cause. His use of parallelism throughout his speech signifies some form of action. For example “Let us never negotiate out of fear. But let us never fear to negotiate.” This shows that he uses parallelism to refer to action. He wants the whole audience to feel united in action. John F.