Kate Spade Swot Analysis

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Distribution Kate Spade’s success in ecommerce and digital marketing are immeasurable. This company offers a store-to-web and web-to-store buying experience which has increased the difficulty to gather the growth rate. Distribution for this company is global with stores in Asia,
Tokyo, London, and Germany. This strategy is based on brand consistency which ensures long term growth and business development. Also, including the pursuit of new regions including various countries where these products are not offered. There is a great effort to reach the millennium customer with more casual and affordable fashion merchandise. With this effort other accessories are being offered such as watches, jewelry and an array of fragrances.
(Walter
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