Although there are many steps that needs to be taken in order to strategize the planning that it would take for Kelsey Seybold to form a marketing plan that would gain enough attention for new and old patients to gain a new outlook of the organizations existence. “Quentin Langley (2009) reports the balance in importance between the six categories of public will vary widely from one organization to another. Most commercial organizations regard recruiting and retaining customers as being fundamental to continued success. They are the main income drivers. Yet regulated utility businesses, such as water companies, often operate with regional monopolies.” Through a prestigious round of evaluations of the Kelsey Seybold’s financial reports, business
