Additionally, the vision within this sector of marketing for Kelsey Seybold is important for bringing together all the needed tools that are valuable to help with visualizing a clear marketing plan. “C. Pass, B. Lowes, A. Pendleton, L. Chadwick, and D. O’Reilly (2006) reports this approach is best suited to a market where the product being sold is relatively standardized and buyers require little in the way of product variety. Mass marketing the product on a uniform basis is simpler to organize and manage than a fragmented approach, and may yield lower unit selling and production costs by enabling the firm to take advantage of economies of scale in advertising and production. On the debit side, undifferentiated marketing may fail to realize
