ELSEVIER
Counterfeit Purchase Intentions" Role of
Lawfulness Attitudes and Product
Traits as Determinants
Victor V. Cordell
MONTEREYINSTITUTEOF INTERNAnONAL
STUDIES
Nittaya W o n g t a d a
NAtiONALINSnTUTEof DEVELOPMENT ADMiNiSTRATiON,BANGKOK,THA~U~ND
AND
Robert L. Kieschnick, Jr.
FEDERALCOMMUNICATIONS
COMMISSION
This study hypothesizes that consumers' willingness to purchase counterfeit
products is positively related to product performance expectations and
negatively related to…
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