Kevin Plank Under Armour

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‘There has to be something better than this”- Kevin Plank, 1995, special teams captain at University of Maryland (UA main page). It was at that moment that the company we know today began to flourish. Now almost two decades later, Under Armour makes the world’s most ground breaking performance shoes, apparel, and equipment, and is the backbone for the athletic fields, courts, and gyms everywhere. To have a successful company, one must start with having a successful and promising team. Under Armour is committed to providing a setting of mutual respect where equal employment opportunities are available to all employees and consumers. Under Armour believes that diversity and inclusion among their teammates is critical to their success as a worldwide …show more content…
Kevin Plank, a University of Maryland alumni, was the special team’s captain for the football team when he decided that his team deserved better gear during practice that would withhold the massive heatwaves. In 1996, Kevin Plank began designing a heat gear t-shirt which was named #0037. Plank went from selling t-shirts from the trunk of his car all along the east coast, to opening up his own headquarters in Baltimore, Maryland in 1998 (ubiaz). If it were not for Planks humble beginning, his company may not grasp the importance of culture in order to flourish.
Understanding culture is essential for any company to prosper, and goes far beyond just human collectivity. Under Armour is a company that is very goal oriented throughout every level, and is constantly working to be stronger and better. Under Armour possess a “lean forward” attitude which is Planks way of assuring everything within the company is fair and balanced (Kick Start question 4). For example, Under Armour does not ask that you provide your race and ethnicity during the application process to avoid biases (UA main

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