The Name Of An Organization: At The Top Records

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Mate Situm

Bishop Tonnos

Mrs . Koziol 16/01/2013

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THE IDEA

The Name of My organization is “At the top Records”

My organization is a brand that is associated with the marketing of music recordings and music videos. My company also coordinates the production, manufacture, distribution, marketing, promotion, talent scouting and enforcement of copyright for sound recordings and music videos.

The Organization will be a profitable organization that provides useful goods and services that return value to society and satisfy customer needs. The organization will make its money of Album sales, Merchandise Sales , concert shows and etc.

THE ORGANIZATION

The mission of an organization usually describes the organization actions in order to fulfill its vision. The mission helps make clear what the organization will need to do practically to fulfill all the aspects of the vision. The mission helps create the road to the destination of a company.

The vision of an organization sets out a goal showing what the organization wants to achieve. Some visions are hard to achieve goals that are most likely possible to accomplish in the near future. Other visions can be set as “dreams” or goals that may be able to be achieved after putting in hard work over a long period of time. Visions help motivate and inspire not only the employees but society as well.

The values of an organization are beliefs that drive the collective behavior of humans who are part of the organization. Values support the vision and mission of a company. Good values will actually be operated in practice and are crucial in order for the company to achieve its vision.

A Good example of a mission statement of an actual organization is McDonald’s Mission statement: “McDonald's brand mission is to be our customers' favorite place and way to eat.”

Here is an example of McDonald’s vision statement:

“McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

Over the years Mdonald’s has proven to be its favorite place and way to eat to its customers by providing excellent customer service, fast and efficient “drive thru’s”, delicious meals, children friendly enviroment , excellent social performance and etc.

At The Top Records mission statement: “At The Top Records Mission is to provide quality music for everyone”

At The Top Records vision statement: “At The Top Records vision is to one provide the best music in every genre”

LOGO:

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This organization is extremely large consisting of various types of departments such as : The Business Affairs Department, Legal Department , A&R (Artists and Repertoire) Department , Art Department, Marketing Department, Publicity Department, New Media Department, Artist Development Department, Sales Department, Label Liaison and The Promotion Department's.

Almost every department is ran by a senior vice president except the Business Affairs Department which is ran by the CEO.

QWL (quality of work life) describes the overall quality of human experiences in the workplace. QWL is a process by which an organization responds to employee needs for developing mechanisms to allow them to share fully in making the decisions that design their lives at work.

Job satisfaction is how satisfied an individual is with his or her job. Job satisfaction can be divided into Affective job satisfaction and Cognitive
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