The story begins with three hamsters working out at the gym and visiting the beach while listening to the number one hit song “Applause” by Lady GaGa. The journey that the viewers are taken on by the hamster’s self-improvement creates a natural storyline that the audience is able to follow. Lady GaGa’s song, “Applause”, contains the lyrics “I live for the applause” and “Live for the way that you cheer and scream for me” which foreshadows how the hamsters in this commercial will eventually be celebrating themselves. Contrary to the foreshadowing, the advertisement would have been more effective if there was verbal communication used in the commercial in order to present facts, a key part of using logos. Kia’s use of logos with symbolism of the hamster’s story makes the car seem modern but lacks the presentation of facts. Although there is a weak use of logos, the quality of the commercial is made up for by its strong use of pathos and