Supplying incentives can be detrimental to the patient's well being. Doctors are more likely to overprescribe medication and wrongfully medicate patients for months on end due to a rise in financial aid (Abduljawad 1). In Kimberly Leonard's article,"Doctor Prescribing Linked to Industry Gifts", she maintains that "payments to specialists were associated with greater prescribing of brand-name drugs than payments to non-specialists, who receive fewer gifts." The essence of Leonard's argument is that incentives are just ways to enlarge revenue and harm patients rather than heal them (2). In order to avoid suspicions of wrongful prescribing, it is in the best interest of the physicians to decline audiences with pharmaceutical sales representatives.
