Kotter's Change Model Paper

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John Kotter's 8 step change model begins with creating a clear, compelling vision, providing the employees a reason for the change; however, to have the vision adequately carried out, the motive and means must be equipped to do so. This assignment is intended to analyze the Alaska Airlines: Navigating Change case study, with the purpose to indicate how executives utilized Kotter's Steps 5 and 6 to strengthen their change effort. Per the Heart of Change Field Guide, John Kotter's Step 5: Enable Action "enables a broad base of people to take action by removing as many barriers to the implementation of the change vision as possible" (Cohen, 2009). The idea is to enable a broad base of employees to take action involving two simple things: busting barriers that block people from carrying out the vision and encouraging people to take risks and be motivated (Cohen, 2009). …show more content…
Unfortunately, many change efforts fail due to insufficient attention given to this step, resulting in the change effort stalling at the beginning stages of implementation (respositoryupenn.edu, 2018). Before jumping into enabling action, it is essential for leadership and the guiding coalition estbalished to gain an objective understanding of the organizational barriers that have hindered the absence of success and change implementation (managementisajourney.com, 2018). In reviewing the Alaska Airlines: Navigating Change case study, John Kotter's Step 5: Enable Action was visible when the company hired the new VP of Seattle Operations. Ben Minicucci formulated a vision to fix the Seattle hub, and by doing so, intended to transform the culture from merely settling for mediocrity to becoming a successful

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