In Kristof’s column, “How Can You Hate Me When You Don’t Even Know Me?” the concern is racism. He uses a retelling of an individual’s personal experiences and strategies to combat prejudice. Kristof mentions how an African American 10-year-old boy was attacked by a group of white people and eventually became an expert in persuasion. This column has an emotional appeal as Kristof details the events that an individual experienced solely because of the color of their skin and how it was ultimately the victim who helped create a mutual understanding and possible friendship with the aggressor. He states, “Once people feel they are being listened to, it is easier to plant a seed of doubt” (“How Can You Hate Me When You Don’t Even Know Me?”). The message in this column is that there are moments when people need to talk to each other and find common ground instead of physically or verbally attacking one another. Kristof discusses the issue of prejudice and stereotypes. He argues that despite the absence of interpersonal knowledge, individuals nevertheless believe it is acceptable to spread negative rumors and gossip about one another based on presumptions and