Finally Office of National Statistics (ONS) data were also employed to place grocery sales into a national context. The data will be introduced in detail at the appropriate points of the analysis. The research is ordered according to the original question numbers requested by Channel 4. The headline results of the analysis are as follows: a) Over the last 30 years supermarket profit margins have been broadly flat at around 5%. They have not been growing as a result of increased consolidation. Thus more money is not being…
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