In this step the company will have to define the cultural objective in broad terms. (What is the culture you want to see emerge from the combination of the two organizations?) This all depends on where the mergers greatest values lie.
*This is a job for the chief executive and chairman. CEO has to be willing to sustain his or her commitment until the objective is realized. Involvement at the top is vital for this to work.
Next, they will need to diagnose the differences that matter. This will enable the company to identify and measure the differences among people, units, geographical regions and functions.
• Management interviews aimed at revealing managerial styles and