Jewel Cooper Professor Cody Miller ENGL 103-4063 08 April 2024 Rhetorical Analysis of Lancome Advertisements There was once a young girl back in 2019 who worked for the things she wanted, and like every girl growing up, she wanted to smell nice and have a nice perfume. She then saved up and headed out to the mall one day, but to her surprise, there were so many from each brand. However, she glanced over and what caught her attention was a wall video and poster ad for the new Lancome “Idole” Perfume that featured famous actress and model, Zendaya. Those advertisements evoked a response in her to buy it, so she did; but why did they? In 2019, a famous French designer brand, Lancome Paris, was trying to get women of many ages to buy their then new…show more content… By giving into people’s deep desire and certain pictured states, advertisers have the best chance at grabbing and initiating communication with potential buyers. The ultimate goal is to tug at the psychological aspects of our minds. It is also important to know that everyone has different wants and needs, so different aspects are what pull people's attention, and advertisers know that. It allows them to pick a targeted audience but is advertising in a way where it applies to everyone by pulling on the basic emotions everyone has. This is because humans have become growingly resistant to advertisements, and that is because according to the Harvard Graduate School of Business Administration, the average human is exposed to around 500 advertisements daily from television, mobile devices, magazines, and other places, so they must know how to “gain access to the mind”(Petrarcca, 55). Identifying specific basic appeals in the ad was a little harder, as this does not apply to a biological need like food, sleep, gender or affiliation. The advertisement was very much a modern-contemporary concept that is more likely to apply to a secondary physiological
