Legislation: Marketing and Segmentation Essay

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Task 1.4 Pass
Analyse the principles of market segmentation and its uses in marketing planning.
Market segmentation
According to Armstrong and Kotler (2007),market segmentation involves dividing a market into smaller groups of buyers with distinct needs ,characteristics, or behaviors that might require separate marketing strategies or mixes.

Demographic segmentation
According to Dale (2007),demographics is the study of the makeup of the population.Factors that affect the makeup of the population are the birth rate and life expectancy.

Geographic segmentation
According to Armstrong and Kotler (2007),geographic segmentation calls for dividing the market into different geographical units such as nation,regions,states,counties,cities.

Psychographic segmentation
According to Dale (2005),with this type of segmentation,consumers are categorised according to personality types,lifestyle and motivation.

Behavioural segmentation
According to Armstrong and Kotler (2007),behavioural segmentation divides buyers into groups based on their knowledge,attitudes.uses,or responses to a product.

Task 1.4 Pass
Analyse the principles of market segmentation and its uses in marketing planning.
Market segmentation
According to Armstrong and Kotler (2007),market segmentation involves dividing a market into smaller groups of buyers with distinct needs ,characteristics, or behaviors that might require separate marketing strategies or mixes.

Demographic segmentation
According to Dale (2007),demographics is the study of the makeup of the population.Factors that affect the makeup of the population are the birth rate and life expectancy.

Geographic segmentation
According to Armstrong and Kotler (2007),geographic segmentation calls for dividing the market into different geographical units such as nation,regions,states,counties,cities.

Psychographic segmentation
According to Dale (2005),with this type of segmentation,consumers are categorised according to personality types,lifestyle and motivation.

Behavioural segmentation
According to Armstrong and Kotler (2007),behavioural segmentation divides buyers into groups based on their knowledge,attitudes.uses,or responses to a product.

Task 1.4 Pass
Analyse the principles of market segmentation and its uses in marketing planning.
Market segmentation
According to Armstrong and Kotler (2007),market segmentation involves dividing a market into smaller groups of buyers with distinct needs ,characteristics, or behaviors that might require separate marketing strategies or mixes.

Demographic segmentation
According to Dale (2007),demographics is the study of the makeup of the population.Factors that affect the makeup of the population are the birth rate and life expectancy.

Geographic segmentation
According to Armstrong and Kotler (2007),geographic segmentation calls for dividing the market into different geographical units such as nation,regions,states,counties,cities.

Psychographic segmentation
According to Dale (2005),with this type of segmentation,consumers are categorised according to personality types,lifestyle and motivation.

Behavioural segmentation
According to Armstrong and Kotler (2007),behavioural segmentation divides buyers into groups based on their knowledge,attitudes.uses,or responses to a product.

Task 1.4 Pass
Analyse the principles of market segmentation and its uses in marketing planning.
Market segmentation
According to Armstrong and Kotler (2007),market segmentation involves dividing a market into smaller groups of buyers with distinct needs ,characteristics, or behaviors that might require separate marketing strategies or mixes.

Demographic segmentation
According to Dale (2007),demographics is the study of the makeup of the population.Factors that affect the makeup of the population are the birth rate and life expectancy.

Geographic segmentation
According to Armstrong and Kotler
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