Lowe's Executive Summary

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Lowe’s, unfortunately, does not provide outplacement counseling or employee assistance programs for terminated or laid off employees. As a responsible and altruistic employer of approximately 265,000 full- and part-time employees, Lowe’s should be investing in thsese programs and services to assist its large, often displaced, workforce (“About Lowe’s”, 2015).
Offering outplacement counseling and employee assistance services will do more than serve exiting Lowe’s employees. It will also serve to build the company’s employer brand. A company’s employer brand is the metric by which it is measured by current and potential employees based on its treatment of current and past employees. By expanding its employer brand, Lowe’s could find it easier

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