Lululemon Athletica

Foreign markets present both challenges and opportunities for Canadian businesses. It is important for companies that are trying to expand internationally to understand these dynamics. Challenges Culture Barriers: One of the biggest challenges Canadian businesses face when entering international markets is culture differences, such as language differences, consumer behavior differences and business environment differences. For example, if a Canadian firm enters the Chinese market, it needs to do well in building relationships with government and trust before getting down to the business, which is quite different in Canada, where in general, business is done mostly by the business itself. Legal Barriers: Regulations differ in different countries; …show more content…
Who is the company? Lululemon Athletica Inc. is an extremely large athletic clothing retailing company headquartered in Vancouver, British Columbia, Canada. Primary Good/Service Lululemon Athletica is the design and retail company for athletic wear and other accessories related to high-quality yoga and fitness dresses. Where does it do business? Lululemon operates in North America, Europe, Asia, and Australia. The company engages in retail business in major cities across the world, but in addition, it has a very strong online presence. International Business Entry Modes and Benefits Lululemon enters international markets with a combination of owned retail stores, e-commerce, and strategic alliances. The company has set up flagship stores in all major cities, including London, Tokyo, and Shanghai, making a very strong physical presence in such markets. Further, in the quest for brand recognition and customer loyalty within new markets, Lululemon has also been able to engage local influencers with the respective fitness …show more content…
Canada is widely known for its high-quality Icewine, which generally comes from Ontario, with the ideal climate for making the exquisite Icewine. The making of this icewine is that grapes are harvested when the temperature is -8°C or lower. The resultant product is a highly sweet and concentrated wine rich in flavors and aromas. Opportunity for Success There is a lot of opportunity for the success of Icewine on the international market due to the following reasons: Ideal Production Environment: Grapes for icewine must be harvested in temperatures no warmer than -8 C, according to standards set by VQA Ontario, the province's wine regulator (CBC). Especially in Canada, the cold winters allow the fruits to freeze naturally in their wines, which is an essential aspect of the genuine ice-wine-making process. This climate grants the Niagara Peninsula and the Okanagan Valley a constant quality of the harvest and puts Canadian Icewine at the peak of the international market. Luxury Market Build-up: The global luxury market has grown at a high rate, and Icewine fits aptly in that category. Customers look out for different premium products, and Icewine is premium and exclusive. Wine Consumption Increase: Wine consumption has been growing around the world with its highest growth rate observed in emerging markets with growing

Show More