Essay on Lululemon Internal Analysis

Words: 2541
Pages: 11
Open Document
Internal
Analysis

Submitted to: Professor Ken Grant
Course: BUS 800 Date: October 22,
2014 Team Members: Samia Attlassy,
Peter Burkholder, Maria Castellanos,
Bobby Panesar & Feroze Shah
Team #9: Strategy+

Internal Analysis
Overall Current Strategy
*The following information taken directly from the case*
• Grow the store base in North America, primarily United States
• Open additional stores outside North America
• Increase awareness of the lululemon brand and apparel line
• Incorporate next-generation fabrics and technologies in the company’s products to strengthen consumer association of the lululemon brand with technically advanced apparel products and enable lululemon to command higher prices for its apparel …show more content…
Naturally, with all else remaining equal it can be rationally assumed that the above-mentioned financial information and analysis provide support and facilitate growth towards lululemon’s future strategies.

2. How well is the company’s present strategy working?

3

Vision
• Elevating the world from a place of mediocrity to a place of greatness.
Mission
• Past - “Providing people with the components to live a longer, healthier, and more fun life, trough developing the highest quality products, operating with integrity, leading a healthy balanced life, self-empowerment and self responsibility, positive inner development, and individual goal setting.”
• Present - “Creating components for people to live longer, healthier, fun lives” through the
Six Core Concepts of Vision and Goals, which consist in: possibility, vision, balance, audacity, format, and integrity.
Objectives
Strategic Objectives:
•
•

•
•
•

To grow the company’s corporate owned store base within North America, therefore increasing sales per square foot
To keep on utilizing strong brand equity to increase the company’s brand awareness among the target, therefore remaining positioned as a status symbol and remaining positioned at the top of the market
To continuously differentiate products through technological innovation and secure patents for developed fabrics, to lead to stronger brand recognition for the company
To broaden the target the brand is
Show More

Related Documents: Essay on Lululemon Internal Analysis

Lululemon Athletica

This report provides an analysis on the business structure and strategy of athletic apparel retailer Lululemon Athletica. It provides an insightful explanation of the importance of non-financial performance measurements, in particular customer satisfaction and retention. These performance aspects are then discussed in relation to Lululemon Athletica, both online and in-store aspects, and their importance in successfully competing in the highly saturated retail market that is active wear. INTRODUCTION…

Words 1149 - Pages 5

Lululemon Case Analysis Essay

Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and…

Words 4318 - Pages 18

Marketing Assignment Canadian Apparel Federation Essay

Lululemon believes that its premium pricing is that attracts customers to the store American Apparel American Apparel was started by at a Montreal born Canadian, Dov Charney in 1989 through selling of basic t-shirt and underwear. By 2000 he was designing…

Words 1964 - Pages 8

BU481 2015 W Session 1 Q R Posting Essay

Strategic Management BU 481: Session 1 Prof. Karin Schnarr Session 1: Course Administration and Overview • Course Admin – Course Roadmap – Materials – Evaluation – How to reach me • Course Overview – Strategy triangle – Diamond-E framework – Strategic Analysis process COURSE ADMINISTRATION General Intro to BU 481 • In-depth cases that involve complexity, uncertainty, & ambiguity – BU 481 ‘glues together’ insights from all functional areas, looking at the company holistically – Takes time to get used…

Words 1648 - Pages 7

Management Study Guide Exam 2 Essay

promotion to financial documentation Involves the use of social media (Facebook, twitter) Internet can be positive or negative Ex: dominoes video went viral of workers misbehaving, so firm created twitter account to present its own view/message from CEO Internal information: people need this to make decisions and solve problems in daily work (flows within organization) Flows downward in forms as goals, instructions, feedback Flows horizontally in ways that assist cross functional coordination and problem…

Words 4334 - Pages 18

Nike's Financial Analysis Essay examples

Nike’s Financial Analysis Antonio Sanguinetti Dr. Muleka Kikwebati Strayer University Financial Management March 10, 2012 Table of Contents Abstract 3 History 4 Scope of international operations. 5 Capital structure. 5 Ratios. 6 Dividends 7 Recent stock performance. 8-9 SWOT Analysis 10-12 Final Thoughts 13-14 References 15 Appendixes 16 Abstract The purpose of this paper is to provide investors with comprehensive information on Nike, its financial health and activities…

Words 4311 - Pages 18