M & M's Target Market

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GRECORY REPORT
Location: Target
Product #1: m&m’s PEANUT VS. HERSHEY’S KISSES milk chocolate
Prices: $5.75(m&m’s)/pkg $5.67(HERSHEY’S)/pkg
Position in the market: near the supermarket cashier, 3rd row on the shelf.
Main ingredients: M&M’S, Milk Chocolate (Sugar, Chocolate, Cocoa Butter, Milk Skim, Lactose, Milk Fat, Peanut(s), Soy Lecithin, Salt, Flavor(s) Artificial) , Sugar, Peanut(s), Corn Starch, Contains less than 11% of Corn Syrup, Acacia Gum, Color(s) (Blue 1 Lake, Yellow 6,Red 40 Lake, Yellow 5, Red 40, Blue 1, Blue 2 Lake, Yellow 6 Lake, Yellow 5 Lake, Blue 2) , Dextrin
HERSHEY’S, MILK CHOCOLATE (SUGAR; MILK; CHOCOLATE; COCOA BUTTER; LACTOSE; MILK FAT; SOY LECITHIN; VANILLIN, ARTIFICIAL FLAVOR)

Product #2: DANNON ACTIVIA yogurt (peach) VS. Yoplait yogurt (peach)
Prices: $2.34/4pkg $0.64/pkg
Position in the market: 3rd row in the yogurt freezer, easy to get.
Main ingredients: ACTIVIA, milk Reduced Fat Grade A Cultured, Fructose Syrup, Peach(s), Sugar, Corn Starch Modified, Contains less than 11% of Fructose, Whey Protein Concentrate, Gelatin Kosher, Flavor(s) Natural, Annatto Extract, Carrot(s) Juice Concentrate color(s),Sodium Citrate, Malic Acid.
YOPLAIT, Milk Non-Fat Grade A Pasteurized Cultured, Corn Syrup High Fructose, Peach(s),Corn Starch Modified, Whey Protein Concentrate, Gelatin Kosher, Flavor(s) Natural, Citric Acid, Tri Calcium Phosphate, Aspartame, Potassium Sorbate To Retain Freshness, Annatto Extract Added for Color, Vitamin

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