Objective
How Tui could use Market Segmentation to help meet the objective
How could Tui use the Marketing Mix to meet the objective
Why is target marketing important to support Tui meet the objective
Raise awareness of a new specialist golf holidays brochure
One way that Tui could use Market Segmentation to help meet the object to promote their new specialist golf holidays brochure is to choose the right area to promote their product such as focus on the right target marketing to promote their golf holidays brochure, for example their main focus would be leisure, business and sport peoples because those people are more likely to go to the golf holiday holidays they either working hard so need some time off to relax or they just go for fun. Tui could promote their new golf holidays brochure in the sky sport because sky sport is for people who liked sport will watch it so the chance are people like the sport will see this advertise if the promotion good the chance are there will be lots people go to the golf holiday.
The new specialist golf holidays brochure should promote in the right areas also focus on the right customers for example golf holidays mainly focus on leisure and business people and people who play golf is over 30 years old.
One way that Tui could meet the objective is need to focus the promotion to the right customers for example people who play golf will be over 30 years old. It is important that Tui promote their product in the right areas for example they can promote in the T.V, people who like sport will usually watch Sky Sport so they could promote there, the price can’t be expensive otherwise people won’t go there, they can start with very cheap then if lots people go there they can put the price higher. Tui can promote their holiday in the golf club and sport club etc. If Tui covers all those areas there will loads customers go to that golf holidays.
The target marketing is important to support Tui meet the objective because advertising are very expensive they want the promotion to be valid so the amount money they have spent in the advertising they want to get the double amount back, but Tui have to focus in the right age group because if they focus on the wrong age groups the advertising is all wasted. Tui wants to save as much money as possible so they can
