Media Writing #5; Advertising McDonald’s video advertisement for the “Mac Jr” accomplishes all four tasks of the AIDA (attention, interest, desire and action) advertising formula, in just fourteen seconds. The video begins with a hamburger patty being seasoned, on a grill, while snappy music plays in the background. An upbeat voice says “If you’ve never tried a juicy, cheesy, iconic, Big Mac…” to pull viewer attention. Meanwhile, images of a carefully dressed Big Mac hamburger appear on screen. The voice continues, “… it’s just right if you wanna start smaller,” cutting to an image of the advertised Mac Jr. It is clear that the advert is directed at a customer who seeks a smaller Big Mac, and the voice encourages this desire by specifying, “Now with a single patty, and no bun.” An image of a cellphone appears with the…show more content… Under that writing reads, “… offer Valid 2/6 – 3/5.” The advertising closes with the statement, “Now available for a limited time only.” This information creates an urgency for the viewer to purchase the product, and an incentive for doing so – in time. McDonalds successfully uses the AIDA advertising, and in precise order; the music and voice are tools used to attract the viewer (A), the images are an attempt to cause interest (I), the specificity of the product creates desire (D), and the time limitations encourage viewer action (A). While I am not someone who enjoys McDonalds, or even red meat, this advertisement provided me some interest in its product by insinuating a new, enjoyable, Big Mac experience. The BMW video advertisement titled “It’s Only a Car,” wastes an entire minute of advertising time, and is simply ineffective. The advert fails to
