Macdonald Hall was having a cruel budget problem. The Headmaster, William R. Sturgeon, The Fish, then started taking budgetary measures. For example, he lowered the dormitory temperatures and removed junk food from the menus in the cafeteria. When Bruno and Boots figured it out right after they were forced to go into Dormitory 2 with Elmer Drimsdale, they then decided to try to gain Macdonald Hall some promotion in order to get more students to be enrolled and solve their money problems. Elmer Drimsdale then came up with a new machine that mimicked a broadcasting system, with lens and a microphone pointed at a labeled diagram of a Pacific king salmon, but he informed them that it wouldn’t broadcast further than the room. Still, Bruno used it
