He believed that it was better for a ruler to be feared over loved since fear is much more predictable and typically does not wear off. Although, a ruler should avoid being hated and despised at all costs. He also believed that a ruler should not keep his word to do he would be going against his interest. A ruler should also be more interested in their appearances as the crowd is typically won over more easily by them. A ruler should cultivate the qualities of generosity, mercy, loyalty, moderation, and devotion. Machiavelli’s underlying view of human nature was that they are greedy and selfish and willing to turn against you if needed. Machiavelli’s view of fortune is like a force of nature. It is like a river that seems uncontrollable and yet can only be tamed and directed by human