Madalyn Chaffin Strategic Plan For Apple Inc.

Submitted By fanlifu
Words: 3338
Pages: 14
Open Document
Madalyn Chaffin Strategic Plan for Apple Inc. CO 469V-03 Capstone Dr. Carroll

Executive Summary

Situation Analysis
Apple Inc. needs a communication plan to strengthening the company image and rebuild confidence and retention, specifically among the investors. The effectiveness of the communication plan could be limited by Apple Inc. communication concerns leading to threatened credibility of information, the competitive business environment and the current economic downturn. Apple Inc. can provide information to the active public of investors about financial status and the health status of Steve Jobs with confidence and certainty. This will help give the investors a sense of inclusion and stability while resolving the situation. Apple Inc. wants to be known as the company honestly providing the best product and service while making a profit under any leader. There are three goals: • To reestablish Apple’s image as a honest and profitable company. • To maintain investor support. • To ensure investors of the ability to resolve the communication concern while still making a profit.

Recommendations
Our communication objectives are to: 1. To have an effect of awareness, particularly to increase knowledge of financial stability for Apple Inc. with or without Steve Jobs and increase the confidence in leadership chosen to take his position at a interim level. (75 percent within two weeks) 2. To have an effect of acceptance, specifically to regain trust in Apple from the investors driving the value of Apple’s stock. (45 percent within four weeks) 3. To have an effect of acceptance, by investors supporting Apple’s decisions. (35 percent within four weeks) 4. To have an effect of action, specifically by maintaining all current investors. (100 percent within four weeks) 5. To have an effect of action, particularly to increase share prices by purchasing more stock in Apple. (15 percent within 6 weeks) Communication Strategies Our proactive strategies are to involve investors in meetings and discussions about the future of Apple with or without Steve Jobs, offer an opportunity for investors to express questions, concerns and opinions and for Apple to continue to product excellent products, which are superior to the competitors, while growing financially under the interim leader. Our reactive strategies are to explain the actions and decisions causing the communication concern and the resolution, explain the communication concern resulted as an attempt to maintain confidence in Apple, to not make Jobs’ health a larger issue than it is and express that Apple is not indifferent about the customer’s or investor’s thoughts or about Jobs’ health. Description Our communication plan consists of the following:
2

In order to increase investor confidence, Apple Inc. will use Steve Jobs, CEO, Tim Cook, previous interim CEO and Arthur Levinson, Chairman of the Board of Investors, as spokespeople. Our rational appeals are factual propositions of correcting the concern throughout all publics including how Apple will remain profitable and value propositions stating the importance of investors and economic success to Apple. Our emotional appeals are to positive emotions such as loyalty through Apple’s loyalty to investors through correcting the concern and continuing in profit and esteem in Apple’s position in the marketplace as the producers of the highest quality products, along with the negative emotion of fear of no longer supporting the most financially successful electronics company. One point of view that all acts of Apple will be conducive to growth and success with or without Steve Jobs will be presented. One conclusion that Apple will do everything in their power regardless of who fills the leadership role to resolve the communication concern and continue making the best product resulting in profit will be drawn. The message clarity will be increased to a Fog Index of 9th grade. The message will include power words such as “ best
Show More

Related Documents: Madalyn Chaffin Strategic Plan For Apple Inc.

Mr.Sampath Essay

procedures and methodologies designed to ensure that the works are constructed to all standards. Quality standards for materials and labor are defined in the contract. Some proceedings described in the contract, while others must be agreed between the engineer and the contractor prior to the start of construction. This section outlines the requirements for quality control for the construction of large bridges elements of. Contractual requirements are detailed in the technical specifications the appropriate…

Words 860 - Pages 4

Unit 1 – Understanding Human Resources and Careers Within Construction. Essay

- Architects work in construction and are involved with designing new buildings and extensions or advising on the development of old buildings. They can work on individual buildings or on large sites and can be responsible for the design of the surrounding landscape and spaces. Engineers - engineers design, install and main the services in a new or existing building. These services include all equipment and materials involved with heating, lighting, ventilation, air-conditioning, electrical…

Words 457 - Pages 2

Project Management and Referral Hired Essay

direct employment with Vision. Qualified positions include; Project Managers, Business Analysts, Software Developers (web, client/server, and mainframe), QA/Testers, Network Engineers and Administrators. Client Lead Referral Bonuses: Earned when a Vision consultant reaches their 90th day of work at a new client site.  2013 Vision Technology Services Referral Bonus Program 1st Referral Hired $2,000.00 2nd Referral Hired $2,500.00 3rd Referral Hired $3,000.00 4th Referral Hired…

Words 1799 - Pages 8

Essay on Catabury Tales Assignment

make sure the project is finished on time and remains in budget, complete paperwork such as contracts and permits. Most architects are employed by building contractors or architecture firms. They can also be self-employed. They work at construction sites and in offices. Working times for architects vary on several factors. They tend to earn $50000 to $100000 a year, depending on work experience and the state of the economy. To become an architect one must go to university, acquire a bachelor’s degree…

Words 795 - Pages 4

The Manhattan Project Research Paper

Corps of Engineers in the Manhattan Project The Manhattan project resulted in the building and the detonation of the first atomic bombs in world history. During the Manhattan Project (1942 to 1946), the U.S. Army Corps of Engineers (operating under the governance and oversight of the U.S. Department of Defense) helped in the planning, design, procurement, construction, and development of atomic bombs. In the summer of 1945, after approximately three years of U.S. Army Corps of Engineers involvement…

Words 1287 - Pages 6

Essay about Tech ISU

Assignment" is a Civil Engineer. Civil Engineers plan, design, develop and mange the construction and repair of various projects. Such as buildings, tunnels, bridges, canals, railways, airports and earth structures. The duties of a civil engineer include: using math and science skills to calculate if designs are safe and possible, estimate quantites and cost of labour, materials and equipment, studying current conditions, supervise building progress and the workers on site as well as prepare reports…

Words 460 - Pages 2

Nt1310 Unit 9 Assignment 1

the RFP document states that a "hydraulic modelling and GIS/Mapping Professional" be a "Professional engineer or an engineer in training with minimum 5 years of experience". Would the Region accept an individual(s) that has demonstrable experience as a hydraulic modelling and GIS/Mapping Professional far in excess of the 5 year minimum but are not registered as a Professional engineer or an engineer in training? 3. On Page 32, the RFP document states "All field verifications shall be recorded and documented…

Words 655 - Pages 3

Beans and Cornbread Essay

Science Aerospace engineers are very smart people. They have to have at least a bachelor’s degree. They make extraordinary machines, such as airplanes weighing over a half a million pounds and spaceships that can travel up to or higher than 17,000 miles per hour. They make plans, carry out, and test airplanes, helicopters, spaceships, and missiles. They also have to monitor the manufacturing of these objects. The ones that work on aircraft are called aeronautical engineers. The ones that work…

Words 660 - Pages 3

Risks: Web Hosting Service and Online Systems Solutions Essay

The room is not air-conditioned. Capacity The web servers in room one are close to full capacity, there is limited space for additional web sites or applications. Recently new web sites have been added to the server in room two. Room two servers are at half capacity. Backup site The initial intention of the servers in room two was to provide a hot site for the servers in room one. However, as the list of clients grew so did the need for space on servers. In order to provide space for new websites…

Words 1717 - Pages 7

Warranty: Electric Charge and Remtek Systems Limited Essay

EQUIPMENT MONTHS ON SITE/RTB WARRANTY AGREEMENT Between Remtek Systems Ltd. Of unit 42 Salford University Business Park Leslie Hough Way Salford M6 6AJ And the Customer Of Agreement Commenced : Renewal/Expiry : 1. If at any time during the warranty period, the computer, printer or scanner listed on the attached inventory ( ) becomes defective in operation, Remtek Systems Limited shall at our expense, repair the equipment and if deemed necessary by our engineer, restore it with…

Words 797 - Pages 4