Makeup Stereotypes

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Males and Makeup
“According to the market data firm Euromonitor International, American consumers spent over $5 billion on male grooming product, and over half of that was spent on skincare and cosmetics” (Codinha). Typically the demographic of those that buy and wear makeup products such as foundation, mascara, blush, and many others is women. But in recent years, males in the makeup industry are breaking gender stereotypes, inverting social norms, and making history.
In October of 2016, Covergirl announced their newest spokesmodel. Usually their spokesmodels are well known females, but this time it was James Charles, a 17 year old male. Other companies, such as Maybelline, have followed in Covergirl’s footsteps by announcing they are planning to implement male spokesmodels. In an interview …show more content…
Believe it or not, makeup was actually created for both men and women. It all began in the ancient times when the Egyptians “often used makeup for practical, medicinal and magic purposes”(Graham). It was also “not uncommon within ancient Egyptian society for a man to beautify his eyes before leaving for work or an evening meal”(Graham).Clearly times have changed since most modern men aren’t touching up their makeup before leaving for work or dinner. More recently however, male celebrities such as Boy George, Adam Lambert, and Steven Tyler have restored the trend of males
The money that is spent on male grooming products is on the rise, and male makeup products are apart of the growing trend. The rise of the male makeup industry is very important because it shows how over the years makeup has gone from both genders in ancient times, to female domination in the 1800’s.With the new trend of gender equality being mostly geared to women on issues such as equal pay, society must also remember that some men cannot express themselves as they want because they are afraid of the reaction they will

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