Gladwell's argument it constructed exquisitely, via his use of quotations and anecdotes. In chapter one of Outliers, we see the use of these tools, in a way such that Gladwell can use them to convey his argument. In …show more content…
In Outliers Gladwell has the warrant of fame and fortune and the appeal of sports in our society. By Gladwell using these two things he's able to initially attract the reader, and by working them cohesively together he is better able to construct a viable argument. In today's society everybody watches sports, and we see how much money these athletes make and their exotic lifestyles and expense. From people like Floyd “Money” Mayweather make $90 million in one fight to people like Bill Gates, who he talks about in the book, who has a net worth of tens of billions of dollars. Our society has raised us to want these things, and in chapter one of Outliers Gladwell feeds off this part of our human nature. By using these two things Gladwell is able to build excitement, awe, and wonder in the reader's mind. The readers begin to ask themselves, what month was I born? Does that mean I have better chance of being successful? By Gladwell using these two tools his persuasion is made so much stronger because he makes the reader start question themselves and start coming up with reasons of why the author is right or why the author’s point may be wrong, which therefore means that he has obtained the reader’s attention. By having the reader pondering means that’s your argument is well built because a good agreement is engaging and