According to Wool’s (2000) definition, Branding is a process consisting of creating a unique name and logo for a company or a product keeping in the costumers’ mind. It always been made through advertisement program with a consistent and creative theme. In addition, it aims to build an innovative and significant image in the target market that could attract and maintain company’s loyal customers (Arthur Rooney, 1995). Based on those purposes, this training program is named NBO, which is short for New and Better One. New stands for our innovative training program, and Better One means every trainee can do better through our training.
The ordinary and fundamental training approaches are lectures and workshops, video and presentation included. Except for those NBO designs and develops unique and creative games based on specific training program. In this case, a role-play and simulation games would be used in training courses. To conclude our vision is to design and provide world-class training program for distinguished guest, which creates and offers unique approaches for specialised demands. As for all above mentioned, our core values are divided into three main points:
Innovative --- We seek for problems. We consistently look to improve.
Passionate --- We care what you care. We act to help.
Intelligence --- We design logical and advisable methods.
This particular training programme is named as Bridge the Gap, which means to build a bridge for narrowing the difference and developing social skills and professional knowledge. The whole day programme includes a brief introduction in the beginning, following that video, guest speech, presentation, conference and designed game for specific scenario training would be used in programme. In addition, the simulation game are our innovative training progress, it would be extremely beneficial for improving the practical work ability effectively in particular.
TARGET AUDIENCE AND MARKETING OF THE TRAINING EVENT
According to the target audience, people who need to work abroad as a human resource employee are necessary to attend the cross-cultural communication training. Since two countries’ culture differs in sort of their region, history, weather and endemicity, those who want to work effectively in a new country should be better integrated with the local culture in advance. The training programme could help human resource employees acquire cultural information of the destination country and help them communicate with new colleagues and other people better. The learning objective is to reduce their cultural communication barrier and lessen their fear of an unfamiliar place, which can increase their ability to adapt a new culture and environment, and effectively interact with others (Mendenhall, & Oddou, 1991). Therefore, after the training program, participants will gain a better communication ability in working and living condition in the destination country; also they will have a clear understanding about cultural ethics, culture shock, the cultural gap between UK and Asian countries.
In this training program, the target participant will
