Managing Projects Essay

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1. Researchers are often asked to respond to “problems” that mangers need to solve. The use of both applied and pure research is problem-solving based but with applied research, problem-solving is prevalent and is directed much more to making immediate managerial decisions. The problem-solving nature of applied search means it is conducted to reveal answers to specific questions related to action, performance, or policy needs. Pure or basic research aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature having little to no impact on action, performance, or policy decisions. Both are important to the advancement of human knowledge but work in slightly different ways and have different end goals in sight. Basic or pure research is conducted solely for the purpose of gathering information and building on existing knowledge, as opposed to applied research, which is geared towards the resolution of a particular question. For example, if a neurologist is studying the brain to learn how it works generally that would be considered doing basic research. If a neurologist is searching for the origins of a disease like Alzheimers’s, they would then be involved in applied research. Regardless if the typology is applied or pure, simple or complex, all research should provide an answer to some question.
2a. When reviewing the scenario of the marketing executive, the most prudent decision to be made is to do what is ethical. By virtue of a senior marketing executive’s position, the decision-making responsibility to do what is ethical lies on him/her, the reputation of the organization, and the applicable laws and regulations. Ethics are norms and standards of behavior that guide moral choices about our behavior and our relationship with others. The goal during ethical research is to make sure no one is harmed or suffers adverse consequences from research activities. The executive should take the found information and turn it over to the appropriate authority in the airport. Consideration must be made regarding the reputation of organization and the employees that represent it. The information that belonged to the competitor may not be relevant or pertinent and may not even be usable. There is the potential the information found could create more harm than good for the company and the marketing executive. The information is only a draft and the existing plan is legitimate, has the appropriate research, and could find more information that changes the final results. Additionally, the draft of the competitor is not approved and there lies the potential that it may not be approved or never be used.
2b. The implications of each decision lies with the personal values and of the executive and the organizational policies set forth for its employees. If the information is turned over to airport authority, it shows the airport personnel that the company they work for is an ethical organization and its employees abide by ethical principles. Additionally it shows a company employee has the integrity and ability to conduct him/herself in a manner that positively reflects the organization they represent. If the information is used, leadership might abandon research that is legitimate and follow a plan that may be in violation of company policy. The information obtained could have been obtained unethically and would result in a waste of time and a possible set-back for the organization. The executive must ensure the plan is based on viable research and information. There is no single approach to ethics and advocating strict adherence to a set of laws is difficult because of the unforeseen constraint put on researchers. When an activity responds unethically, they are pervasive and include violating nondisclosures agreements, misrepresenting results, deceiving people, avoiding legal liability, and more. There may not be a violation of laws and policies; however, there could be the implication of violating
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