The American Culture of Loyalty An advertisement for Manipal Cigna Health insurance put on many pediatric medical websites features a mother leaning over her daughter in bed made with white sheets pulled over the girl. With her hand placed on her forehead, it looks as if she is checking for fever. The words “You’ll put the world on hold till her fever breaks” are in a big bright orange box with bolded white text to stand out. In a smaller darker orange box below it says “Introducing ManipalCigna Health Insurance where we match your commitment to your family” with smaller white text. The Manipalcigna advertisement without a doubt is selling to people's loyalty to their family, but many people appeal to the lack of individualism and have since the beginning of American history. The…show more content… This makes viewers feel empathy for the girl and her mother in the picture. Many parents, which is the target audience of many pediatric health websites, are looking for stable health insurance to protect their family. The words “You’ll put the world on hold till her fever breaks.” Being put in a bright orange box, parents' eyes are drawn to the text to make parents feel the connection that the mother has with her daughter and the desire to protect her daughter from all the illnesses in the world. This helps the parent make the connection of how they feel about the need to protect their own kids when sick. Then they put the next text “Introducing ManipalCigna Health Insurance where we match your commitment to your family” below it in a darker orange to take your eyes to the text to read to make parents feel as though they need to buy the health insurance to be loyal to their family since the company will match the commitment the parents have for their family. To make them feel as if they don't get it, they are not committed to their family. Wanting to be there for your family is a feeling parents have
