Brief Summary on Coca-Cola Company and Subsidiaries Coca-Cola Company and Subsidiaries is a world known corporation who specializes in soda beverages, with locations around the globe. Coca-Cola was invented by Dr. John Pemberton a pharmacist from Atlanta, Georgia in May, 1886 (www.coca-colacompany.com). Dr. John Pemberton developed the Coca-Cola formula in a three-legged brass kettle in the backyard if his residence (www.coca-colacompany.com). Frank Robinson, Dr. Pemberton’s bookkeeper suggested naming the concoction Coca-Cola. Frank Robinson also scripted “Coca-Cola” into the flowing letters that have become the company’s famous logo today (www.coca-colacompany.com). In 1887, Asa Candler another Atlanta, Georgia pharmacist and businessman purchased the Coca-Cola formula from inventor John Pemberton for $2,300 (www.coca-colacompany.com). By the late 1890s Coca-Cola was America’s most popular fountain drink, this was largely credited to Candler’s aggressive marketing tactics (www.coca-colacompany.com). Today Coca-Cola remains the largest manufacturer and distributor in the world. Coca-Cola now operates in more than 200 countries (www.coca-colacompany.com). According to Coca-Cola Company and Subsidiaries 2013 Annual Report the company had a total assets of $90,055,000.00 this was a $3,881,000.00 increase from 2012 (www.coca-colacompany.com). The company’s assets continue to grow, according to their performance sheet the company has been on a steady rise since 2008 (www.coca-colacompany.com). The Coca-Cola brand name is said to be so successful because the corporation takes advantage of mixing their marketing strategies (Pomoni, 2010). In doing so the company is able to distinguish itself from its competitors, which increases their brand loyalty and satisfaction (Pomoni, 2010).
I have a few friends that work for the company and they have nothing but good things to say about the way they treat their employees, this is very important to me because it’s important that a company values their employees and understand that without them productivity would not continue. After, graduating with my Master’s in Human Resources Management I hope to obtain position at Coca-Cola. I want to work for Coke because they have an award winning track record that’s known around the globe and I
