Market Entry Strategies Paper

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Week 7 Discussion 1
"Strategic Choices"
Determine one key distinction between each of the following strategies: adaptive, market entry, and competitive. Provide one example of each strategy to support your response.

Adaptive strategies are essential in achieving organizational direction given that they are the first decisions undertaken after determining the direction the strategy would take thus enable the organization to initiate approaches that bring about effective planning for the expansion, contraction and maintenance of the existing products or services (Ginter, Duncan, and Swayne, 2013). That extends to adapting the products or services to the market needs.
Market entry strategies are crucial in determining the way a business may …show more content…
The one distinct factor in these strategies is the market. That is because these strategies are formulated as the market at hand (Ginter, Duncan, and Swayne, 2013).

Examine the nature of a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Suggest the manner in which a SWOT could help a healthcare organization implement a market entry strategy.

Strengths, weaknesses, opportunities and threats SWOT, is an analytical framework critical in helping companies to their greatest challenges as well as finding their most promising new markets. A health organization can make use of SWOT by combining information from the environmental analysis and separating it into internal and external issues. That will enable the organization to determine the availability of or absence of factors that will aid in the achievement of specific objectives and the obstacles to be overcome (Ginter, Duncan, and Swayne, 2013).
Example:
Strengths MRA machine is the hospital most expensive equipment
Weaknesses
Shortness of nursing

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