Essay on Marketing and Cadbury

Submitted By sandyiee
Words: 1258
Pages: 6
Open Document
P3 & P4 – Unit 3 Introduction to Marketing

In this assignment I will be describing how Cadbury’s uses market research to contribute to its marketing development plans. I will be considering the customer behaviour, competitor behaviour and the market environment.

Cadbury’s uses market research to get the public’s opinion on Cadbury’s products or upcoming products. Market research is the action or activity of gathering information about consumers’ needs and preferences. Cadbury might use primary research like surveys which might include questionnaires or face-to-face interviews. Another type of market research Cadbury’s might use is secondary research which is any data that is collected by someone other than the business themselves. PESTAL analysis stands for political, economic, social, technological, legal and environmental. PESTAL analysis is a strategic framework that is in effect in an organisation which helps on understanding the external influences on a business.

PESTAL analysis for Cadbury’s
Political: a change in government will cause a change in policies
If inflation goes up or down it will affect cost of materials

Economical: if taxation goes up it would increase production cost
If unemployment was high less people will be able to afford it

Social: if the amount of people in the world decreased there will be less people to buy chocolate.
If people’s lifestyles change then they may not want to eat chocolate

Technological: research and development keep developing new products to keep up with competition and customers

Legal: there may be more legalisation in place to make sure the workplace is better

Environmental: Cadbury’s is built on a river which at one time they would have been able to get rid of their waste but it is now too expensive to do that

SWOT analysis stands for strengths, weaknesses, opportunities and threats. SWOT analysis is a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
Strengths: Are the characteristics of an organisation or project that give it an advantage against other organisations or projects. One of Cadbury’s strengths is that they have a highly recognised and respected brand that has been around for many years.
Weaknesses: Are the characteristics of an organisation or project that give it a disadvantage against other organisations or projects. One of Cadbury’s weaknesses is that they have a lack of penetration in the rural market this causes people to dismiss Cadbury’s products as high end which will the consumer not to purchase it.
Opportunities: Are elements of an organisation or project that could exploit to its advantage.
Opportunities for Cadbury’s are that the chocolate market has increased in recent years and there is a lot of potential for growth for the company.
Threats: Are elements in the environment that could cause the origination or project problems. The threats for Cadbury’s might be elements in the environment that could affect the businesses.

Consumer behaviour is the study and the processes of individuals, groups, or organization to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Competitive behaviour refers to a self-interest or an advantage that an individual, group or organization or industries have over their competitors in-order to increase its strength, wealth or personal gain. The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers.

SMART stands for specific, measurable, attainable, realistic and timely. An example of a SMART objective is ‘to increase profits by 20% within the next 12 months’. With SMART objectives it allows businesses performance to be assessed.

SWOT analysis, PESTLE analysis and
Show More

Related Documents: Essay on Marketing and Cadbury

Essay on D1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation

I will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it is…

Words 1459 - Pages 6

Cadbury Scweppes Swot and Environments Essay

15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing Cadbury Marvellous Creations Jelly…

Words 14511 - Pages 59

P1 marketing techniques Essay

Training information Pack Introduction I am a Marketing Director; my marketing agency has gained two new clients, Alton Towers and Cadburys. This means that I will have two new marketing assistants which will both help each company market their products and make the individual businesses as successful as you can. I will include a new training pack which will give information on the marketing techniques used by both these companies, this will include how they already market their products and services…

Words 4692 - Pages 19

Marketing and Total Product Concept Essay

1003MKT – INTRODUCTION TO MARKETING FINAL EXAM STUDY GUIDE (Final and Deferred Study Areas) Semester 1, 2012 GENERAL INFORMATION * Length: 2 hours and 30 minutes. * Theme Areas: Lectures 6 – 12 (Marketing Mix; Marketing Implementation; International Marketing) * Major Sections: Multiple Choice; Short Answer; Case Study TOPICS (The key study areas are underlined below.) PRODUCT * Total product concept * Product life cycle * Product classification * Product differentiation…

Words 926 - Pages 4

Kraft and Cadbury Merger Analysis Essay

On February 2, 2010 Kraft and Cadbury, two leading firms in the snack industry finalized their merger decision after five months of negotiation. In this report we will examine why it made strategic sense for the two companies to combine and evaluate the performance of the combined companies since its merger. In particular we will analyze the post-merger financial statements and highlight a few points regarding the accounting. INTRODUCTION OF KRAFT AND CADBURY Kraft Foods Inc. (KFT) is the…

Words 2358 - Pages 10

JOB DESCRIPTION Essay

possible reasons or causes. The techniques Cadburys use to gather qualitative data are those more likely to encourage more detailed responses from those being interviewed as well as focus groups. Cadburys will use qualitative data in circumstances when customer’s answers cannot be recorded into statistics, meaning interviews and focus groups are the best way to collect this sort of data. SITUATION ANALYSIS Cadbury is the market leader in the Indian market. Cadbury is the fourth largest supplier of chocolate…

Words 1640 - Pages 7

Assignment 2 Essay example

Marketing Management and Strategy Group Assignment Adnan Khan 2916978 Nisha Mattu 3004702 Priya Tuli 3035039 Contents Page Executive summary........................................................................ Page 3 Situation Analysis............................................................................ Page Current Market Summary.................................................... Page Tows Matrix.........................................................................…

Words 1670 - Pages 7

Essay on Cadbury Beverages Inc. Crush Brand Case Study

Dimitrius Jeffries Marketing Strategies Cadbury Beverages Case Study Cadbury Beverages is the beverage division of Cadbury Schweppes, a major soft drink and confectionary marketer. In 1989 they had worldwide sales of $4.6 billion. Schweppes was the worlds first soft drink maker and the 3rd largest soft drink marketer. In 1969 Schweppes merged with Cadbury in the year 1989 and Cadbury Schweppes was on of the world’s largest multinational firms and was ranked 457th in the business week’s global…

Words 2452 - Pages 10

9 Principles Of Marketing

3 – Marketing I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing, how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies. Cadbury's World Cadburys have…

Words 5139 - Pages 21

Applying the Elements of a Contract in Business Situations Essay

Unit 4: Marketing Principles Section 4: Understand and use the marketing mix in different contexts * Plan marketing mixes for two different segments in the consumer markets To enable an explanation of the use of marketing mixes for two segments in the consumer market, it is intended to use a food product which is entering a competitive UK market. In this case, it is intended to concentrate on two diverse products: 1. Low salt and fat cheddar (blocks) 2. Handy sealed multi packs each…

Words 2009 - Pages 9