Marketing and grammatically Correct Sentence Essay

Submitted By danakoh
Words: 451
Pages: 2
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• Assignment submitted on time, in the correct format, correct length. Refer to guidelines posted in Blackboard.
10%
• Do not use personal pronouns when referring to an organization.
Use it or its (there is no apostrophe in its) instead of they or them.
• Do not use contractions.
• Use a comma only when there is a pause. Read the sentence out loud. If you pause between words, a comma might be used. If unsure, do not use a comma.
• Use a comma following a prepositional phrase at the beginning of a sentence and when a sentence begins with an adverb, e.g. however.
• Add a numbered list of references created in a standard format (look up the correct formats). Enter the number of the appropriate reference in the paper. Use parenthesis or superscript. Add page number for books.
10%
• Appropriate and grammatically correct sentence structure. Use of Standard English words and phrases (no colloquialisms). If a sentence is longer than 2 lines, it is probably 2 (or more) sentences.
70%
• Introduction – describe what the paper is about and what you will do (e.g. analyze and draw conclusions in terms of marketing principles).
• Main body – briefly describe relevant information from the article(s) and then analyze the content of the article in marketing terms. Do not accept the article as written. If appropriate, criticize the author’s points of view and the information he or she uses. Check the facts. Do you agree or disagree? Draw conclusions from your analysis and state your recommendations for marketing actions that could have prevented the company’s (not the product) distress or failure. Or, describe how the company’s marketing programs (like using a celebrity) supported its success. What were the risks and rewards from successful marketing programs or campaigns (advertising and promotions)? In your analysis, objective
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